Volunteers are a huge part of what makes community groups and non-profits organisations work—but getting people to sign up (and stick around) isn’t always easy.
That’s where a Volunteer Value Proposition (VVP) comes in. A VVP is a simple way of showing people why volunteering with your group is worth their time. It explains what they’ll get out of it, what’s expected, and why their help matters. Here are some helpful steps to get started on your group or organisations VVP.
Step 1: Know your volunteers
Start by figuring out who your volunteers are and what they’re into. Are they students, young professionals, retirees, or people with special skills? What are they looking for—fun, friends, work experience, or a way to give back? Knowing this helps you offer the right kind of experience for each group so they feel seen and appreciated.
Step 2: Show what they get out of it
Volunteering should feel good and be worth their time. Some people want to learn new skills or boost their resume. Others want to meet people, support a cause they care about, or just have fun. Make it clear what’s in it for them—real examples and stories can help show how volunteering makes a difference in their lives too.
Step 3: Be clear about what you expect
Let volunteers know what they’re signing up for. How much time will it take? What will they be doing? Will there be training or support? Be honest and clear so there are no surprises. Also let them know how important their help is and how it connects to your big goals.
Step 4: Share your volunteer opportunities and culture
What’s it like to volunteer with you? Is it friendly, fun, supportive, creative? Share stories, photos, and examples that show your team culture. Let people see that you welcome diverse voices, offer flexible roles, and value their time.. This helps people picture themselves as part of your group.
How to use your VVP
Groups and NFP orgs use a Volunteer Value Proposition (VVP) to clearly explain why someone should volunteer with them. It’s like a pitch that helps people see the benefits, what they’ll be doing, and how their time makes a difference. You can use it on posters, websites, during volunteer sign-ups, or even when you’re chatting with someone who might be interested. It helps attract the right people, keeps them motivated, and shows that you value their time and effort.